We’ve recently been working with the Digital Innovation Group (DIG) and AstraZeneca on an exciting new coaching service for patients and caregivers. Day-by-Day is a service that provides emotional and practical support to equip heart attack patients (and their caregivers) in making healthy lifestyle changes. Ultimately, the goal is better user engagement and improved health outcomes.

Over the last 8 months, we’ve been collaborating with the DIG/AZ team to co-design the service with patients, caregivers and HCPs. We’ve been employing methods such as in-home interviews, prototyping, roleplay, workshops, and beta testing to fully understand challenges and design an engaging user experience. From the start, the team has embraced human-centered design to identify opportunities, unmet needs, behaviors, to define the user experience and we’ve been thrilled to lead the co-design efforts! A partnership with Vida’s coaching platform will launch the service. Read more about it here.