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What We Do


We help healthcare organizations design for behaviors and transform patient experiences.

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What We Do


We help healthcare organizations design for behaviors and transform patient experiences.

HealthCare is changing

We believe that design is critical in changing healthcare for the better. Design methods and design thinking unlock and increase the power of interdisciplinary teams to launch new products, educate patients, help doctors have better conversations, or build services that holistically support the user experience.


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How We Do it


We're a small group that designs for the big idea.

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How We Do it


We're a small group that designs for the big idea.

healthcare needs new thinking 

Whether helping someone take a medication correctly, navigate the ER, or participate in a clinical trial, we design for patients with patients. This includes their critical, though often unheard, voice into the mix about what makes a product or service work. By understanding all users at a human level we can understand how to best meet their needs.

 

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DESIGN RESEARCH

Often, the obvious problem in managing your health is not the most influential one. A better designed pill bottle doesn’t make you take your medication on time every time. We work with teams to uncover the real challenges users face and translate those insights into actions.

 

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PROTOTYPING

Designing prototypes for healthcare innovation requires an understanding of human behavior, empathy, and systems thinking – by considering things holistically, not reductively. Prototypes help us string together experiences to understand patients’ lives and the best ways to tackle their healthcare challenges.


BEHAVIOR DESIGN

When designing for behaviors, we consider how a user will act and react to every aspect of a service experience. Health management requires an understanding of why people take action and what kinds of feedback loops will encourage and reinforce new behaviors.

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What we can do for you


We work collaboratively with teams to address healthcare challenges.

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What we can do for you


We work collaboratively with teams to address healthcare challenges.

Services

Human-centered Design
Service Design
Behavior Design
Experience Prototyping
Journey Mapping
User Experience/Interface
Worksession Facilitation
Data Visualization
Design Documentation
Information Design

 

Outcomes

Better Self-Management
Adherence
Improved Patient Flow in Sites of Care
Better Therapy On-Boarding Experiences
Health Literacy
Patient Satisfaction


SOME OF OUR PARTNERS